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The first “design agency” was started in 1903, however, if you think about it, “branding” can be dated back all the way to the hieroglyphic era. The first “ad agency” was started in 1786 when William Taylor opened his office in London.1
So why is it, that with all the longevity, training, and experience of the ad/design industry, companies are still questioning whether or not they “need” a design agency?
I always find it easiest to explain by using examples from everyday life. So, let’s think of it in a few different ways:
You call your dentist. Why? Because they have years and years of experience, training, and knowledge. Sure, you could probably go on Amazon and order some dentistry tools on Black Friday, but my guess is, you may not trust yourself to take a drill to your own teeth.
You call a lawyer because of their knowledge of the law and their ability to reason and argue. Their experience is what you pay for and you know you didn’t attend law school (unless you’re a lawyer).
A mechanic. I don’t know about you, but I can’t even fix the kitchen sink if it breaks. If you’re like me, you don’t want to put your life in your own hands by fixing your car yourself.
The point that I’m trying to make is that we, as consumers, know that there are certain professionals we can call on when we need a certain type of experience, skillset, or knowledge that we ourselves don’t possess.
I hate to burst your bubble, but design is no different.
If a company is in need of product packaging, logo, branding, websites, or even a business card, a design agency is who they should think to call first, just like a dentist, just like a lawyer, just like a car mechanic.
Designers are trained in multiple disciplines and have gone through years and years of training to become experts in their field. They have studied, trained, and practiced (just like any other profession) to see layout, color combinations, hierarchy, composition, balance, and overall aesthetic, among other visual components. These components are paramount in how consumers view (and react to) your brand.
Here are a few examples of how Mc + Mc has helped brands rejuvenate their appeal:
Utilizing and trusting a design agency with your brand is one of the smartest moves you can make in business. They can help set you apart in a sea of “all the same” and can help you market to your consumers in a meaningful, genuine way that you (and they) may never have been able to visualize.
Let’s start on a project together.