BRANDING | PRINT | DIGITAL
From inside the brand to ongoing creative partner.
A relationship built on deep brand knowledge, seamless collaboration, and consistent execution.
THE BACKSTORY
For more than seven years, Mc+Mc’s relationship with Transamerica has been rooted in a deep understanding of the brand from the inside out. Prior to founding McGrath + McKenna, Jackie was part of Transamerica’s in-house creative team, contributing to the development and execution of brand and marketing initiatives across a wide range of channels.
That experience established a strong foundation, not only in the brand’s visual language but in how it communicates with its audiences, navigates compliance, and operates within a large, highly regulated organization.
SUPPORTING THE BRAND TODAY
Today, Mc+Mc partners with Transamerica as an external creative resource, supporting the brand across a variety of design needs. The work spans marketing collateral, digital assets, campaign development, and branded communications — helping bring clarity, consistency, and creativity to each touchpoint.
With an understanding of both the brand and the internal workflows, Mc+Mc is able to integrate seamlessly with the team and deliver work that is both strategically aligned and executionally sound.
A CONTINUED PARTNERSHIP
Mc+Mc’s history with Transamerica allows us to approach each project with context and confidence. By combining in-house experience with an external perspective, Mc+Mc is able to support the brand in ways that are both thoughtful and efficient, all while helping maintain consistency and continuing to evolve the work over time.