Branding a Denver-based alternative investment powerhouse.

How Mc+Mc, in partnership with Marketing Intent, created a powerful brand for Osage.

Design Challenge

Marketing Intent is a sales-focused marketing group that specializes in alternative investments. McGrath + McKenna has partnered with Marketing Intent to help supply their clients with high-quality design and premier web design + development. Osage Capital Group came to Marketing Intent and McGrath + McKenna to refresh their brand and website, which was built internally. They expressed that they needed a brand and web presence that spoke to the quality of service that they supply their clients and that provoked a sense of power and ambition.


Within a few weeks time, McGrath + McKenna provided multiple branding concepts for the Osage team to choose from. After some discussion, the branding was chosen, which was carried out to various flyers as well as the website redesign. The aesthetic to the branding was minimal and clean. It also incorporated a color scheme that isn’t prevalent in the alternative investment industry so that Osage was able to stand out among their competitors.

Click navigation arrows to see all original concepts presented to client.