Wine doesn’t have to be intimidating.

Transforming the web presence of our favorite locally-owned wine bar.

Design Challenge

Küper Wine Bar, located in Longmont, Colorado was looking for an upgrade to their existing website. The biggest message that the owners, Doug & Julie Oldfield, wanted to convey was that “wine doesn’t have to be intimidating.” They wanted their wine bar to be approachable and invoke a sense of learning about individual wines and the wine regions they support.


Following the “wine doesn’t have to be intimidating” mantra, McGrath + McKenna provided design ideas that were inviting—avoiding any type of design stodginess. The design concepts were clean and not overly busy.  The focus of the concepts were two-fold, receive signups for various Küper Wine Clubs as well as inform visitors of the types of wines they carry as well as the regions the wines originate from.   


Since the launch of the new website, Küper Wine Bar has had a sizable increase in website traffic averaging 1,900+ page views in 700 sessions over a 30 day span,  as well as an average of 38% for bounce rate. There has also been an increase in club memberships sold with the use of Commerce7, an online platform that is designed specifically for wine distributors.