BRANDING | PACKAGING
Fresh design with a coastal flair.
How McGrath + McKenna assisted Fish & Co. in bringing people together through food.
Fish & Co. approached McGrath + McKenna with the idea of revamping their brand. Fish & Co. wanted the brand’s intention to be focused around “company & togetherness” as they have always believed in food being powerful enough to bring people together. They wanted the brands colors to speak to a coastal vibe since that was their food’s focus.
McGrath + McKenna provided Fish & Co. various branding options that explored different color palettes and aesthetic direction. After a few rounds of color exploration, Fish & Co. finally had their brand. The final brand explored signage, menu style, packaging, and provided Fish & Co. a responsive logo system to use as they rolled out the new branding.