BRANDING | WEBSITE
Giving sophisticated investment technology a refreshing makeover.
How Mc+Mc created a powerful brand for a technology-driven investment firm based out of Fairlawn, Ohio.
Design Challenge
EdgeTech Analytics’ technology offers a dynamic solution designed to be responsive to changing markets. With a sophisticated product like EdgeTech has, the firm struggled with clear messaging and creating a brand that was relatable to their target market. It was Mc+Mc’s challenge to portray EdgeTech’s focus succinctly, while developing a brand scheme that was approachable and clear.
Solution
Within a few weeks time, McGrath + McKenna provided multiple branding ideas for the EdgeTech team to choose from. After some discussion, the branding was chosen, which was carried out to various flyers, brochures, as well as the website redesign. The aesthetic to the branding was modern and clean. It also incorporated a color scheme was more appropriate for the investment technology industry so EdgeTech was able to be identifiable in their space.
