WEBSITE
Designing a site in support of a cause.
Creating an impactful and eye catching presence for a high-visibility foundation.
Design Challenge
The Aliyah Boston Foundation sought to create an impactful, eye catching web presence that conveyed their commitment to supporting vulnerable populations and making lasting, positive impacts in the Virgin Islands and beyond. The Foundation, created in 2024, focuses on empowering youth to build a brighter future through transformative opportunities in sports, education, and community engagement, with a special focus on financial literacy as a pathway to generational wealth.
Solution
Mc+Mc was given full creative license to create two concepts to present. The chosen and final brand look for the Foundation was inspired by Aliyah Boston herself. Known for her vibrant braids, the bright color palette, worn by Aliyah Boston during the Indiana Fever’s 80-68 win against the Seattle Storm in 2023, served as the perfect inspiration.
The clean aesthetic and bold fonts allow the site to be easily legible as well as impactful. The dynamic layouts and use of backgrounds and colors create a playful site that appeals to youth, but still professional to help attract donors.
IMPACT
Since the launch of the new website, the Aliyah Boston Foundation has gained tremendous ground—both in donations as well as impact in the lives of the local youth. The Foundation is scheduled to hold its very first inaugural event, The Pathway to Purpose: Youth Finance Summit on November 8, 2025 in the U.S. Virgin Islands.
