CLIENT

Lush Wine Mix is a line of organic cocktail mixes based out of Crested Butte, CO. They pride themselves on the best all-natural and organic ingredients, unique flavors, and multi-functional uses.

PROJECT SCOPE & ROLE

Lush’s request was to revamp the entire package from structure to look and feel. They also wanted to elevate the look while communicating the product’s multiple usages. McGrath + McKenna’s approach gave Lush a higher-end feel that stands out on the shelf of wineries, boutiques, and breweries, as well as providing an impactful design that shows well in an online retail setting. We refined the logo with a more sophisticated look, while capturing the versatility of the product through iconography and a hierarchy that better told the product’s story.