Working With Mc+Mc

We partner with brands that value thoughtful design and long-term brand building—from retail and CPG to hospitality, lifestyle, and financial services. Whether you’re launching something new or evolving an established brand, we tailor our process to your stage.

We approach every project as a brand system—not a single deliverable. That means considering how packaging, digital, and physical touchpoints work together to create a cohesive, high-impact experience.

We focus on comprehensive design engagements where strategy and creative direction can make a meaningful impact. If your needs are more limited, we’re always happy to point you in the right direction.

Our studio specializes in strategic, original brand development, not recreating or refining concepts generated through AI platforms like ChatGPT or other image-generation tools.

 

The designs AI produces are often built from existing visual references and artwork pulled from across the internet. Because of this, AI-generated branding can present concerns around originality, ownership, trademarkability, and long-term brand distinction.

 

We believe strong branding should be:

  • Original and ownable
  • Strategically developed for your audience and market
  • Built to differentiate from competitors
  • Designed with real-world application and shelf impact in mind

 

Our process is rooted in creative strategy and professional expertise. We work collaboratively with clients, but we are not a production studio that executes predetermined AI concepts.

 

If you’re looking for a creative partner to develop custom branding grounded in strategy, positioning, and market experience, we’d love to talk. If your goal is to closely replicate an AI-generated concept, we’re not the right fit.

Reach out to us with your project details via email. If it aligns with our services, we will set up an introductory call to meet with you to discuss your needs more in depth.

Process

Our process typically includes discovery, strategy, creative direction, design development, and final production-ready delivery. Each phase builds intentionally, ensuring the final outcome is both strategic and beautifully executed.

We’ll guide you through a structured kickoff, but generally, we’ll need clarity on your goals, product or service details, audience, and any existing brand materials.

We view our clients as collaborators. You’ll be involved at the kickoff to share insights around your audience, goals, direction, and content, and at key milestones throughout the project to provide feedback that helps shape the work. At the same time, our process is designed to guide you. We bring strategic thinking and creative expertise to each phase so you can trust that decisions are intentional and moving the work forward in the right direction.

Logistics & Pricing

Each project is scoped based on complexity, deliverables, and timeline. We provide detailed proposals, so you know exactly what’s included.

Projects vary widely, and we position our work as an investment in your brand’s long-term growth, not a one-off deliverable.

Yes—we often break projects into phases to align with budgets and timelines.

Branding Projects

Our branding projects go beyond a logo. We develop a complete visual and strategic foundation—including positioning, creative direction, logo systems, typography, color, and brand guidelines—so your brand shows up consistently across every touchpoint.

Absolutely. We often refine or evolve existing brands—whether that’s modernizing the visual system, expanding it for new applications, or bringing more cohesion across channels.

We typically present a focused set of 3 comprehensive initial directions—each grounded in strategy. This allows us to go deeper into strong ideas rather than spreading too wide.

Yes—every branding project includes guidelines that outline how to consistently apply your brand in various ways.

Yes, and that’s where we do our best work. We often carry branding through into packaging, websites, and other touchpoints to ensure a seamless, cohesive brand experience.

That’s completely fine. Part of our process is helping define the right scope based on your goals, timeline, and where your brand is today.

Packaging Projects

Our packaging work includes both visual design and strategic thinking—from concept and layout to production-ready files. We consider how your product shows up on the shelf, online, and in-hand.

We don’t produce packaging directly, but we collaborate closely with printers and manufacturers to ensure the final product meets design intent and production requirements.

Not necessarily. We can begin with general formats and specifications, then refine with final dielines from your production partner as the project progresses.

Yes—we design packaging with a strong understanding of common regulatory requirements, including layout considerations for elements like ingredient lists, warnings, and required labeling. While we’re not regulatory or legal experts, we ensure designs are created to accommodate these needs and can collaborate with your team or compliance partners to finalize details.

We can design and format Nutrition Facts panels to align with your packaging system and ensure they meet visual and structural requirements. The nutritional data itself is provided by your team or a certified lab, and we apply it accurately within the required format.

Yes—material selection, structure, and production methods all play a role. We help guide decisions that balance sustainability, cost, and visual impact.

Cost is influenced by materials, printing methods, finishes (like foil or embossing), quantities, and structural complexity.

Yes—depending on the phase, we provide digital mockups and can coordinate physical samples with your production partners.

Website Projects

Yes—we handle both design and development to ensure a seamless experience from concept to launch.

Design and development are deeply connected. By handling both, we ensure your site not only looks great but performs seamlessly across devices and platforms.

We typically present a 2 initial directions—each grounded in strategy. This allows us to go deeper into strong ideas rather than spreading too wide.

We select platforms based on your needs—whether that’s a fully custom build on WordPress or Shopify.

All of our websites are designed and developed to be fully responsive across devices (mobile, tablet, laptop, desktop).

Hosting, security (including SSL), backups, and ongoing maintenance can be included or configured based on your needs. We’ll outline exactly what’s covered—and what’s recommended—so your site is secure, reliable, and built to perform.

Yes—we can support post-launch updates, enhancements, and ongoing site evolution.

Retainers

A retainer is an ongoing partnership where you reserve a set number of hours each month for design support. It allows for consistent progress across projects without needing to scope each request individually.

Retainers provide priority access to our team, faster turnaround times, and continuity across your brand. They’re ideal for brands with ongoing design needs who want a consistent, strategic partner.

Retainers can support a range of needs—from packaging updates and marketing collateral to website enhancements and ongoing brand development.