Growth Marketing Werks

WELCOME KIT CASE STUDY

CLIENT

Growth Marketing Werks (GMW) is an award-winning B2B media expert located in Denver, CO. They provide strategic, performance driven media programs with high-touch service to all of their clients. Their services meet the demands of B2B Mid-Market and Enterprise corporations through media buying, social, mobile ads, and video lead generation.

PROJECT SCOPE & ROLE

Growth Marketing Werks was in need of a client media package to help drive new business that could also double as a welcome kit to new clients. McGrath + McKenna’s approach was a multiple piece kit outlining GMW’s offerings and systematic approach to growing a brand’s media presence. The final kit was themed under “Grow With Us” which included a poster-fold uncoated brochure, a soft touch greeting card, core values flip cards, and a seed packet held together with a branded belly band for mailing. McGrath + McKenna introduced a bold typeface and color scheme to strengthen the GMW brand and create an impactful first impression to both current and potential clients.

FROM THE CLIENT

I just got out of a meeting with a potential client. She said, “I showed the kit to my marketing team and they told me that we really need to step up our game!”