Case Study
- BRANDING
- PACKAGING
- WEB
Growth Marketing Werks (GMW) is an award-winning B2B media expert located in Denver, CO. They provide strategic, performance-driven media programs for their clients and were in need of a brand refresh, starting with a welcome kit for new clients.
WEB
packaging
Branding & design that werks.
How McGrath and McKenna provided a systematic approach to a bold, brand refresh.
Design Challenge
Growth Marketing Werks was in need of a client media package to help drive new business that could also double as a welcome kit to new clients. McGrath + McKenna’s approach was a multiple-piece kit outlining GMW’s offerings as well as their approach to growing a brand’s media presence.
Solution
McGrath + Mckenna presented three total concepts and the final kit was themed under “Grow With Us” which included a poster-fold uncoated brochure, a soft touch greeting card, core values flip cards, and a seed packet held together with a branded belly band for mailing. McGrath + McKenna introduced a bold typeface and color scheme to strengthen the GMW brand.
IMPACT
The new branding has created an impactful first impression to both current and potential clients for GMW. In fact, one of GMW’s clients said the following about the new company branding, ‘I just got out of a meeting with a potential client. She said, “I showed the kit to my marketing team and they told me that we really need to step up our game!'”
